Thursday, November 30, 2006

Special - not Magic - K

Thursday, November 30, 2006

When it comes to dieting, isn't it amazing how some people can 'get it', yet at the same time completely miss the point?

Take this segment from the article above for example...

"Second of all, Special K cereal does not cause weight loss in any way whatsoever. It’s just calories. There are no weight loss vitamins, minerals, ingredients or magic fairy dust in it that makes it any different than any other calories. Sure, it’s low fat, and that’s always nice. Sure, it’s low in calories too, but so is everything else that’s low in fat. It is calories and nothing more.

Do you know what that means? It means that if someone is going to claim Special K makes you lose weight, or even just slightly helps you lose weight, you can equally claim that it makes you gain weight. Why? BECAUSE IT’S CALORIES. They control what your weight does, not specific foods. Eat too much Special K and you’ll gain weight no different than if you ate too many potato chips."

Personally I've never interpreted the Special K pledge ads as obliquely implying that anything otherworldly transpires to bring about weight loss when you eat a bowl of the cereal. Is it not more likely that people who assume otherwise are allowing their yearning for a quick fix to cloud their judgement and then kicking the cat when their misguided optimism is dashed?

Deriding Special K for its capacity to help people shed excess pounds - merely - by virtue of its low fat, low calories constitution is tantamount to accusing an aeroplane of deceiving its passengers because it can only fly with the aid of its wings and jet engine.

Of course you could indulge yourself with a mouse's nibble of double-chocolate gâteaux for breakfast and lunch for two weeks and still experience the same degree of weight loss, but that would hardly sustain you until tea time would it. The aim is obviously to devise a cereal that is simultaneously filling and healthy. The fact that it tastes like sawdust (I can relate because I get into lots of wild-wild-west bar brawls) only serves to backup the science behind Special K; it contains far less artery clogging gunk than a full English breakfast, hence substituting one for the other, over time, works wonders by reducing your paunch. Captain Pedantic, it's time to hang up your cape.



But i'll loose weight if I eat my Special K after my bacon, eggs, sausages, tomato, onion, toast and lard sandwich, right?


That's absolutely true. As is the fact that you can eat another piece of cake without consuming any extra fat as long as it's the same kind as the first. :|

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