Copywriters and marketing gurus are hired because they know precisely how to deliver that killer, witty one-line zinger. The kind that grab you by the jugular, mercilessly manipulating you into parting with your hard-earned cash or signing your life away.
So what went wrong here? (see C&VG issue 152, July 1994, page 63)
You beat your brother.
You beat your brother's friends.
You beat your cousins.
And their friends.
You beat that one guy, Steve, who said he couldn't be beat. (sic - beaten surely?)
And you beat them all bad.
Are you ready to beat the world?
Possibly you were and did because it's looking a bit worse for wear these days. A probing question posed by an advert for the 'Blockbuster World Game Championship' circa 1994, should you be confused. And why wouldn't you be?
If you've ever contemplated getting into the PR field yourself, this should give you hope that anything is possible.
And anyway, who's "that one guy, Steve", and what makes kicking his derriere the benchmark for gaming prowess?
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